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Measuring effectiveness is only as good as the follow-through and follow-up
on any advertising campaign and marketing program. After the TV commercial airs, the tradeshow
generates leads or responses from a direct mail piece arrive; capturing, monitoring and reporting
those results are vital to determining success and ROI.
During the strategic planning process, Tangi Marketing will help you define the actions needed "behind the scenes"
of any campaign or program. Questions like who will follow-up on leads generated and with what kinds of materials?
Will the follow-up
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action include a telephone call and/or a personalized brochure? Do you have the resources in-house
to get the job done or is outsourcing an option?
What happens after the campaign is just as important. It establishes the benchmark for deciding on "what worked" and "what can we do more efficiently and effectively next time?"
Tangi Marketing Services
Database Administration &
Management
Web-to-Press Variable
Digital Technology
Print-on-Demand Digital
Printing
Mailing Services
Inbound/Outbound Call
Center Services
Rebate & SPIFF Programs
Customized Web-based
Fulfillment & Inventory
Management
E-Commerce
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